Ben & Jerry's: The Inside Scoop
| Author | : Fred Lager |
| Publisher | : Currency |
| Total Pages | : 276 |
| Release | : 2011-02-02 |
| ISBN-10 | : 9780307780645 |
| ISBN-13 | : 0307780643 |
| Rating | : 4/5 (643 Downloads) |
Download or read book Ben & Jerry's: The Inside Scoop written by Fred Lager and published by Currency. This book was released on 2011-02-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
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