Corporate Reputation And Competitiveness
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Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputati
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Type: BOOK - Published: 2016-05-13 - Publisher: CRC Press
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully add
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Type: BOOK - Published: 2016-04-22 - Publisher: MIT Press
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of han