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Marketing Management

Author	: Philip Kotler
Publisher	:
Total Pages	: 657
Release	: 2012
ISBN-10	: 0132103044
ISBN-13	: 9780132103046
Rating	: 4/5 (046 Downloads)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 2012 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.

Marketing Management Related Books

Language: en
Pages: 657

Marketing Management

Authors: Philip Kotler

Categories: Marketing

Type: BOOK - Published: 2012 - Publisher:

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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theor

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Marketing Management 3rd edn PDF eBook

Authors: Philip Kotler

Categories: Business & Economics

Type: BOOK - Published: 2016-05-05 - Publisher: Pearson Higher Ed

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The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subje

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Marketing Management

Authors: Greg W. Marshall

Categories: Marketing

Type: BOOK - Published: 2022 - Publisher:

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"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually

Language: en
Pages: 1199

Marketing Management

Authors: Philip Kotler

Categories: Business & Economics

Type: BOOK - Published: 2019-07-12 - Publisher: Pearson UK

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The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subjec

Language: en
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Business to Business Marketing Management

Authors: Alan Zimmerman

Categories: Business & Economics

Type: BOOK - Published: 2017-09-25 - Publisher: Routledge

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Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a