Entrepreneurship Second Edition

Download or read book Entrepreneurship written by Brenda Clark and published by Goodheart-Wilcox Publisher. This book was released on 2021-12-20 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship introduces students to the risks and rewards of business ownership with a project-based pedagogy and a foundation in economic concepts. Students are guided through the elements and creation of a business plan, using a step-by-step narrative for selecting an idea for a business, social and ethical responsibilities, start-up options for the new business, operating the business, and expanding and exiting the business. The third edition reflects current business concepts such as trade agreements and trade barriers, the promotional mix, and insurance practices.