International Marketing Strategy
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Language: en
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Type: BOOK - Published: 2019-11-26 - Publisher: Springer Nature
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi
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Type: BOOK - Published: 2008 - Publisher:
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Pages: 330
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
Language: en
Pages: 750
Pages: 750
Type: BOOK - Published: 2005 - Publisher:
Language: en
Pages: 440
Pages: 440
Type: BOOK - Published: 2022-02-16 - Publisher: Springer Nature
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c