Introduction To Marketing

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Introduction to Marketing
Language: en
Pages: 348
Authors: Johan Botha
Categories: Business & Economics
Type: BOOK - Published: 2005-09 - Publisher: Juta and Company Ltd

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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forec
Introduction to Marketing Concepts
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Type: BOOK - Published: 2006-08-11 - Publisher: Routledge

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Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with tim
Introduction to Marketing
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Authors: Adrian Palmer
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Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press

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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the
Introducing Marketing
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Type: BOOK - Published: 2018-07-11 - Publisher: State University of New York Oer Services

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"Integrated Marketing" boxes illustrate how companies apply principles.
Marketing: A Very Short Introduction
Language: en
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Authors: Kenneth Le Meunier-FitzHugh
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Type: BOOK - Published: 2021-02-25 - Publisher: Oxford University Press

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Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it s