Manage Your Reputation

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Reputation Management

Reputation Management
Author :
Publisher : Taylor & Francis
Total Pages : 457
Release :
ISBN-10 : 9780415974707
ISBN-13 : 0415974704
Rating : 4/5 (704 Downloads)

Book Synopsis Reputation Management by : John Doorley

Download or read book Reputation Management written by John Doorley and published by Taylor & Francis. This book was released on 2007 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.


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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure