Media Franchising
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Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2013-03-22 - Publisher: NYU Press
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to c
Language: en
Pages: 337
Pages: 337
Type: BOOK - Published: 2012 - Publisher: U of Minnesota Press
Untangles the web of commodity, capitalism, and art that is anime
Language: en
Pages: 432
Pages: 432
Type: BOOK - Published: 2019-04-01 - Publisher: Edinburgh University Press
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international sc
Language: en
Pages: 564
Pages: 564
Type: BOOK - Published: 2004-04 - Publisher: University of Chicago Press
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the fron
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2017-12-15 - Publisher: UNC Press Books
Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administra