Qualitative Market Research
| Author | : Hy Mariampolski |
| Publisher | : SAGE |
| Total Pages | : 330 |
| Release | : 2001-08-21 |
| ISBN-10 | : 0761969454 |
| ISBN-13 | : 9780761969457 |
| Rating | : 4/5 (457 Downloads) |
Book Synopsis Qualitative Market Research by : Hy Mariampolski
Download or read book Qualitative Market Research written by Hy Mariampolski and published by SAGE. This book was released on 2001-08-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.
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