Strategic Market Management Global Perspectives First Edition

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Strategic Market Management

Author	: David A. Aaker
Publisher	: John Wiley & Sons
Total Pages	: 369
Release	: 2010
ISBN-10	: 9780470689752
ISBN-13	: 0470689757
Rating	: 4/5 (757 Downloads)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Strategic Market Management Related Books

Language: en
Pages: 369

Strategic Market Management

Authors: David A. Aaker

Categories: Business & Economics

Type: BOOK - Published: 2010 - Publisher: John Wiley & Sons

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Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financi

Language: en
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Strategic Market Management

Authors: David A. Aaker

Categories: Business & Economics

Type: BOOK - Published: 2008 - Publisher: John Wiley & Sons

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Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the

Language: en
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Studyguide for Strategic Market Management by Aaker

Authors: Cram101 Textbook Reviews

Categories: Education

Type: BOOK - Published: 2006-10 - Publisher: Cram101

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Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS1

Language: en
Pages: 727

Business to Business Marketing Management

Authors: Alan Zimmerman

Categories: Business & Economics

Type: BOOK - Published: 2013-04-12 - Publisher: Routledge

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Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to

Language: en
Pages: 452

International Marketing Strategy

Authors: Frank Bradley

Categories: Business & Economics

Type: BOOK - Published: 2005 - Publisher: Pearson Education

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This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle