Wine Marketing

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Successful Wine Marketing
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This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University
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This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear
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How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con
Luxury Wine Marketing
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- Blue-chip author team - Contains many real-life examples of successful luxury wine marketing - Features primary research on the luxury wine market (the market
Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
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This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi