Aaker On Branding

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Aaker on Branding

Author	: David Aaker
Publisher	: Morgan James Publishing
Total Pages	: 219
Release	: 2014-07-15
ISBN-10	: 9781614488323
ISBN-13	: 1614488320
Rating	: 4/5 (320 Downloads)

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Book Synopsis Aaker on Branding by : David Aaker

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

Aaker on Branding Related Books

Language: en
Pages: 219

Aaker on Branding

Authors: David Aaker

Categories: Business & Economics

Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing

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An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

Language: en
Pages: 352

Brand Leadership

Authors: David A. Aaker

Categories: Business & Economics

Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster

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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies

Language: en
Pages: 336

Managing Brand Equity

Authors: David A. Aaker

Categories: Business & Economics

Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,

Language: pt
Pages:

On Branding

Authors: David Aaker

Categories: Business & Economics

Type: BOOK - Published: 2015-01-01 - Publisher: Bookman Editora

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O guru do branding, David Aaker, apresenta neste livro compacto os 20 princípios essenciais para criar e manter marcas fortes. Reunindo e resumindo o que há d

Language: en
Pages: 410

Building Strong Brands

Authors: David A. Aaker

Categories: Business & Economics

Type: BOOK - Published: 1996 - Publisher:

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In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive