Ambush Marketing In Sports

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Ambush Marketing in Sports
Language: en
Pages: 173
Authors: Gerd Nufer
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Routledge

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off
Ambush Marketing in Sports
Language: en
Pages: 0
Authors: Gerd Nufer
Categories: Corporate sponsorship
Type: BOOK - Published: 2014-10 - Publisher:

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off
Ambush Marketing & the Mega-Event Monopoly
Language: en
Pages: 771
Authors: Andre M. Louw
Categories: Law
Type: BOOK - Published: 2012-06-06 - Publisher: Springer Science & Business Media

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This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal i
Global Sport Marketing
Language: en
Pages: 354
Authors: Norm O'Reilly
Categories: Olympics
Type: BOOK - Published: 2015-08-15 - Publisher:

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As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the w
Sports Marketing and the Psychology of Marketing Communication
Language: en
Pages: 442
Authors: Lynn R. Kahle
Categories: Business & Economics
Type: BOOK - Published: 2004-04-12 - Publisher: Psychology Press

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Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communicati