Ambush Marketing In Sports

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Ambush Marketing in Sports

Author	: Gerd Nufer
Publisher	: Routledge
Total Pages	: 173
Release	: 2013
ISBN-10	: 9780415626781
ISBN-13	: 0415626781
Rating	: 4/5 (781 Downloads)

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Book Synopsis Ambush Marketing in Sports by : Gerd Nufer

Download or read book Ambush Marketing in Sports written by Gerd Nufer and published by Routledge. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.

Ambush Marketing in Sports Related Books

Language: en
Pages: 173

Ambush Marketing in Sports

Authors: Gerd Nufer

Categories: Business & Economics

Type: BOOK - Published: 2013 - Publisher: Routledge

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off

Language: en
Pages: 0

Ambush Marketing in Sports

Authors: Gerd Nufer

Categories: Corporate sponsorship

Type: BOOK - Published: 2014-10 - Publisher:

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off

Language: en
Pages: 771

Ambush Marketing & the Mega-Event Monopoly

Authors: Andre M. Louw

Categories: Law

Type: BOOK - Published: 2012-06-06 - Publisher: Springer Science & Business Media

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This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal i

Language: en
Pages: 442

Sports Marketing and the Psychology of Marketing Communication

Authors: Lynn R. Kahle

Categories: Business & Economics

Type: BOOK - Published: 2004-04-12 - Publisher: Psychology Press

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Providing a different type of vehicle for communicating with consumers that does not necessarily follow all of the rules of other types of marketing communicati

Language: en
Pages: 208

Relationship Marketing in Sports

Authors: Andre Buhler

Categories: Business & Economics

Type: BOOK - Published: 2012-07-26 - Publisher: Routledge

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Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationshi