An Introduction to Service-Dominant Logic
| Author | : Robert F. Lusch |
| Publisher | : Cambridge University Press |
| Total Pages | : 253 |
| Release | : 2014-01-30 |
| ISBN-10 | : 9780521195676 |
| ISBN-13 | : 0521195675 |
| Rating | : 4/5 (675 Downloads) |
Book Synopsis An Introduction to Service-Dominant Logic by : Robert F. Lusch
Download or read book An Introduction to Service-Dominant Logic written by Robert F. Lusch and published by Cambridge University Press. This book was released on 2014-01-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
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