Basic Marketing Research

Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by South Western Educational Publishing. This book was released on 2010 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.