Basics Advertising 01 Copywriting
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Language: en
Pages: 179
Pages: 179
Type: BOOK - Published: 2008-07-16 - Publisher: AVA Publishing
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising proce
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2019 - Publisher:
Language: en
Pages: 416
Pages: 416
Type: BOOK - Published: 1983 - Publisher: John Wiley & Sons
Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to b
Language: en
Pages: 184
Pages: 184
Type: BOOK - Published: 2017-11-02 - Publisher: Bloomsbury Publishing
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2015-10-28 - Publisher: Ravenio Books
This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy f
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