Blue Ocean Leadership
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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes
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Type: BOOK - Published: 2017-06-27 - Publisher: Harvard Business Press
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Ren
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Language: en
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Type: BOOK - Published: 2019-07-16 - Publisher: Harvard Business Press
The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbr