Brand Vision

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Aaker on Branding

Author	: David Aaker
Publisher	: Morgan James Publishing
Total Pages	: 219
Release	: 2014-07-15
ISBN-10	: 9781614488323
ISBN-13	: 1614488320
Rating	: 4/5 (320 Downloads)

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Book Synopsis Aaker on Branding by : David Aaker

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

Aaker on Branding Related Books

Language: en
Pages: 219

Aaker on Branding

Authors: David Aaker

Categories: Business & Economics

Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing

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An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

Language: en
Pages: 358

From Brand Vision to Brand Evaluation

Authors: Leslie De Chernatony

Categories: Business & Economics

Type: BOOK - Published: 2006 - Publisher: Elsevier

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Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers

Language: en
Pages: 381

From Brand Vision to Brand Evaluation

Authors: Leslie de Chernatony

Categories: Business & Economics

Type: BOOK - Published: 2010-07-15 - Publisher: Routledge

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Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understa

Language: en
Pages: 228

Beloved Brands

Authors: Graham Robertson

Categories:

Type: BOOK - Published: 2018-01-06 - Publisher: Createspace Independent Publishing Platform

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"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a bra

Language: en
Pages: 284

Brand Vision

Authors: David Taylor

Categories: Business & Economics

Type: BOOK - Published: 2007-03-13 - Publisher: John Wiley & Sons

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David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy to