Chinas Outbound Tourism

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Guidelines for Success in the Chinese Outbound Tourism Market

Guidelines for Success in the Chinese Outbound Tourism Market
Author :
Publisher :
Total Pages : 42
Release :
ISBN-10 : 9284421128
ISBN-13 : 9789284421121
Rating : 4/5 (121 Downloads)

Book Synopsis Guidelines for Success in the Chinese Outbound Tourism Market by : World Tourism Organization (Unwto)

Download or read book Guidelines for Success in the Chinese Outbound Tourism Market written by World Tourism Organization (Unwto) and published by . This book was released on 2019-09-17 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: These guidelines from the China Tourism Academy and UNWTO offer valuable insights into the factors motivating Chinese tourists to travel. It also presents a valuable toolkit to guide destination managers and decision makers on the best way to tap into this lucrative and productive market.


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From 1998 to 2001, the number of outbound travellers from China has increased annually by one million, and in 2001 reached over 12 million. According to World T