Conceptual Issues In Consumer Behaviour

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Conceptual Issues in Consumer Behaviour The Indian Context

Conceptual Issues in Consumer Behaviour The Indian Context
Author :
Publisher : Pearson Education India
Total Pages : 362
Release :
ISBN-10 : 8131714098
ISBN-13 : 9788131714096
Rating : 4/5 (096 Downloads)
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Download or read book Conceptual Issues in Consumer Behaviour The Indian Context written by and published by Pearson Education India. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indi