Concise Introduction to Sport Marketing
| Author | : T. B. Cornwell |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 207 |
| Release | : 2023-07-01 |
| ISBN-10 | : 9781802208412 |
| ISBN-13 | : 1802208410 |
| Rating | : 4/5 (410 Downloads) |
Book Synopsis Concise Introduction to Sport Marketing by : T. B. Cornwell
Download or read book Concise Introduction to Sport Marketing written by T. B. Cornwell and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.
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