Consumer Psychology 2e
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Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2010-01-01 - Publisher: McGraw-Hill Education (UK)
Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consum
Language: en
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Pages: 338
Type: BOOK - Published: 2019-08-02 - Publisher: McGraw-Hill Education (UK)
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday liv
Language: en
Pages: 873
Pages: 873
Type: BOOK - Published: 2023-04-06 - Publisher: Cambridge University Press
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
Language: en
Pages: 773
Pages: 773
Type: BOOK - Published: 2020 - Publisher:
Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 1994 - Publisher:
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of
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