Contemporary Radio Programming Strategies

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Contemporary Radio Programming Strategies
Language: en
Pages: 225
Authors: David T. MacFarland
Categories: Social Science
Type: BOOK - Published: 2016-10-14 - Publisher: Routledge

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This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the r
Contemporary Radio Programming Strategies
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This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the r
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A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programmin
Future Radio Programming Strategies
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Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and informat
Radio Programming Tactics and Strategies
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First published in 2002. This volume provides a practical handbook for the would-be and already installed radio Program Director. It seeks to convey the underly