Controversies In Contemporary Advertising

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Controversies in Contemporary Advertising

Author	: Kim Sheehan
Publisher	:
Total Pages	: 333
Release	: 2003
ISBN-10	: 1452233136
ISBN-13	: 9781452233130
Rating	: 4/5 (130 Downloads)

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Book Synopsis Controversies in Contemporary Advertising by : Kim Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Sheehan and published by . This book was released on 2003 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.

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Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist abou