Creating Value with Data Analytics in Marketing
| Author | : Peter C. Verhoef |
| Publisher | : Routledge |
| Total Pages | : 337 |
| Release | : 2021-11-07 |
| ISBN-10 | : 9781000465464 |
| ISBN-13 | : 1000465462 |
| Rating | : 4/5 (462 Downloads) |
Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
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