Duct Tape Selling

Download or read book Duct Tape Selling written by John Jantsch and published by . This book was released on 2014 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model--where marketers owned the message while sellers owned the relationships on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery. A new paradigm gives salespeople the tools to think and act more like successful marketers. The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise. Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships. Jantsch flips the traditional business model-where marketers owned the message while sellers owned the relationships-on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery.