Health Care Marketing

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Essentials of Health Care Marketing

Author	: Berkowitz
Publisher	: Jones & Bartlett Publishers
Total Pages	: 609
Release	: 2016-08-15
ISBN-10	: 9781284094312
ISBN-13	: 1284094316
Rating	: 4/5 (316 Downloads)

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Book Synopsis Essentials of Health Care Marketing by : Berkowitz

Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

Essentials of Health Care Marketing Related Books

Language: en
Pages: 609

Essentials of Health Care Marketing

Authors: Berkowitz

Categories: Business & Economics

Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular

Language: en
Pages: 337

Health Care Marketing

Authors: John L. Fortenberry

Categories: Business & Economics

Type: BOOK - Published: 2010 - Publisher: Jones & Bartlett Learning

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Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing t

Language: en
Pages: 338

Health Care Market Strategy

Authors: Steven G. Hillestad

Categories: Medical

Type: BOOK - Published: 2018-11-30 - Publisher: Jones & Bartlett Learning

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Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl

Language: en
Pages: 515

Modern Health Care Marketing

Authors: Gamini Gunawardane

Categories: Business & Economics

Type: BOOK - Published: 2020-06-05 - Publisher: World Scientific

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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This

Language: en
Pages: 253

Cases in Health Care Marketing

Authors: John L. Fortenberry

Categories: Business & Economics

Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Learning

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Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti