Marketing And Public Relations For Museums Galleries Cultural And Heritage Attractions
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Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif
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As museums, galleries and heritage attractions are expected to become more competitive, marketing and PR naturally become key tools to attract more visitors. Th
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Type: BOOK - Published: 2011-06-09 - Publisher: Taylor & Francis
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Type: BOOK - Published: 2009-11-04 - Publisher: Routledge
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit
Language: en
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Pages: 158
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Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice
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