Native Advertising

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Native Advertising

Author	: Lisa Lynch
Publisher	: Routledge
Total Pages	: 136
Release	: 2021-09-30
ISBN-10	: 1032178698
ISBN-13	: 9781032178691
Rating	: 4/5 (691 Downloads)

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Book Synopsis Native Advertising by : Lisa Lynch

Download or read book Native Advertising written by Lisa Lynch and published by Routledge. This book was released on 2021-09-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.

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Language: en
Pages: 136

Native Advertising

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Native Advertising

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Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read conte

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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary