Public Relations Campaigns
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Language: en
Pages: 521
Pages: 521
Type: BOOK - Published: 2018-02-05 - Publisher: SAGE Publications
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasize
Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2010-06-03 - Publisher: Kogan Page Publishers
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 2000 - Publisher: Addison-Wesley Longman
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, curre
Language: en
Pages: 227
Pages: 227
Type: BOOK - Published: 2020-12-29 - Publisher: Taylor & Francis
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a
Language: en
Pages: 233
Pages: 233
Type: BOOK - Published: 2020-07-16 - Publisher: SAGE Publications
Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign conce
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