Strategic Marketing
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Language: en
Pages: 613
Pages: 613
Type: BOOK - Published: 2010-03-25 - Publisher: Oxford University Press
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of
Language: en
Pages: 672
Pages: 672
Type: BOOK - Published: 2012-06-21 - Publisher: McGraw-Hill Companies
Language: en
Pages: 364
Pages: 364
Type: BOOK - Published: 2010 - Publisher:
This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic appro
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2014-02-25 - Publisher: Routledge
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An
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