Strategic Reinvention In Popular Culture

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Strategic Reinvention in Popular Culture

Author	: Richard Pfefferman
Publisher	: Springer
Total Pages	: 244
Release	: 2013-12-11
ISBN-10	: 9781137373199
ISBN-13	: 1137373199
Rating	: 4/5 (199 Downloads)

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Book Synopsis Strategic Reinvention in Popular Culture by : Richard Pfefferman

Download or read book Strategic Reinvention in Popular Culture written by Richard Pfefferman and published by Springer. This book was released on 2013-12-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

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