Summary Of Patrick Hanlons Primalbranding

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Primalbranding
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Pages: 273
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Type: BOOK - Published: 2006-01-24 - Publisher: Simon and Schuster

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The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a p
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Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems
Primalbranding
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In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the bran
Brand Against the Machine
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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent
Brains on Fire
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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by r