Superior Customer Value In The New Economy

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Superior Customer Value in the New Economy

Author	: Simon Ang
Publisher	: CRC Press
Total Pages	: 406
Release	: 2004-05-27
ISBN-10	: 9780203501498
ISBN-13	: 0203501497
Rating	: 4/5 (497 Downloads)

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Book Synopsis Superior Customer Value in the New Economy by : Simon Ang

Download or read book Superior Customer Value in the New Economy written by Simon Ang and published by CRC Press. This book was released on 2004-05-27 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin

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The Experience Economy

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit