Taking Our Country Back
| Author | : Daniel Kreiss |
| Publisher | : OUP USA |
| Total Pages | : 245 |
| Release | : 2012-08-16 |
| ISBN-10 | : 9780199782536 |
| ISBN-13 | : 0199782539 |
| Rating | : 4/5 (539 Downloads) |
Book Synopsis Taking Our Country Back by : Daniel Kreiss
Download or read book Taking Our Country Back written by Daniel Kreiss and published by OUP USA. This book was released on 2012-08-16 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together to create a series of innovations in organization, tools, and practice that have changed the campaign game.
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