Taking Our Country Back
|Author||: Daniel Kreiss|
|Publisher||: OUP USA|
|Total Pages||: 245|
|Rating||: 4/5 (539 Downloads)|
Download or read book Taking Our Country Back written by Daniel Kreiss and published by OUP USA. This book was released on 2012-08-16 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together to create a series of innovations in organization, tools, and practice that have changed the campaign game.