The Fall Of Advertising And The Rise Of Pr
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Language: en
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Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publ
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The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR". This complete summary of the ideas from Al Ries and Laura R
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Type: BOOK - Published: 2009-06-01 - Publisher:
Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising indu
Language: en
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Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on
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Pages: 310
Type: BOOK - Published: 2009-10-06 - Publisher: Harper Collins
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in w
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