The Future Is Yours To Invent

Download or read book The Future is Yours to Invent written by John Kao and published by Pearson Education. This book was released on 2010-02-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Kao, a master of innovation, shows how you can put your life and business on a trajectory to uncommon success. The journey begins with a conceptual prototype of your own making and ends with you realizing your ambition. Representatives of our newest client, a pharmaceutical maker, arrived this morning at 7:45--six executives, all eager to get started. They stared at the emptiness of our white walls but said nothing. I asked them to explain what brought them to us. "It’s simple," one of them said, knowing it wasn’t simple at all. "We’re a $40 billion-a-year corporation, and we want to keep growing at 7 percent annually. In other words, we need another $2.8 billion in sales every year." I tapped the calculator on my iPhone. "That’s about $54 million a week," I said. "We don’t care about some $100 million opportunity," the man went on. "Only mega-ideas will do." "What you need," I said, "is the equivalent of two dozen blockbuster movies a year."