The Language Of Television Advertising

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The Language of Television Advertising

The Language of Television Advertising
Author :
Publisher :
Total Pages : 280
Release :
ISBN-10 : MINN:31951001108263Q
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis The Language of Television Advertising by : Michael L. Geis

Download or read book The Language of Television Advertising written by Michael L. Geis and published by . This book was released on 1982 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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The Language of Television Advertising
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Advertising as Communication
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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the ex