This Little Pinot Went to Market
| Author | : Larry Lockshin |
| Publisher | : |
| Total Pages | : |
| Release | : 2015-09-12 |
| ISBN-10 | : 0646947605 |
| ISBN-13 | : 9780646947600 |
| Rating | : 4/5 (600 Downloads) |
Download or read book This Little Pinot Went to Market written by Larry Lockshin and published by . This book was released on 2015-09-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM - Australia's Wine Business Magazine, to publish a dynamic new book called This Little Pinot Went to Market: A Guide to Wine Marketing.The 228-page book - published by Adelaide media company Newstyle Media - is now available in both digital and printed formats from $49.95.A collection of magazine columns Lockshin has written over the past 17 years, the book covers a range of topics including branding, consumer behaviour, communication, distribution, tourism and merchandising.If you are serious about the wine business you should have a copy of this book.
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