Tourism And Generation Y

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Tourism and Generation Y

Author	: Pierre Benckendorff
Publisher	: CABI
Total Pages	: 184
Release	: 2010
ISBN-10	: 9781845936020
ISBN-13	: 1845936027
Rating	: 4/5 (027 Downloads)

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Book Synopsis Tourism and Generation Y by : Pierre Benckendorff

Download or read book Tourism and Generation Y written by Pierre Benckendorff and published by CABI. This book was released on 2010 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. This book looks at Generation Y in a tourism context. It investigates trends and behaviour and tourism marketing aimed specifically at them.

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