Uncommon Sense, Common Nonsense
| Author | : Jules Goddard |
| Publisher | : Profile Books |
| Total Pages | : 142 |
| Release | : 2012-05-03 |
| ISBN-10 | : 9781847658210 |
| ISBN-13 | : 1847658210 |
| Rating | : 4/5 (210 Downloads) |
Download or read book Uncommon Sense, Common Nonsense written by Jules Goddard and published by Profile Books. This book was released on 2012-05-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
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