Uncover the Hidden Power of Television Programming
| Author | : Kevin J. Clancy |
| Publisher | : SAGE Publications, Incorporated |
| Total Pages | : 256 |
| Release | : 1999-09 |
| ISBN-10 | : UOM:39015050797359 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Uncover the Hidden Power of Television Programming by : Kevin J. Clancy
Download or read book Uncover the Hidden Power of Television Programming written by Kevin J. Clancy and published by SAGE Publications, Incorporated. This book was released on 1999-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Anyone who is concerned with television and print advertising effectiveness - media directors, media planners, account executives, brand managers, and market researchers - will benefit from this book."--BOOK JACKET.
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