Understanding Media Theory

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A reissue of McLuhan's expose from 1964 on the state of the then emerging phenomenon of mass media
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At last- an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply;
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Praise for the First Edition: `I can't think of a book in media studies that handles so well the diversity of perspectives and issues that Stevenson addresses.