Virtual Social Identity And Consumer Behavior

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Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior
Author :
Publisher : M.E. Sharpe
Total Pages : 249
Release :
ISBN-10 : 9780765641939
ISBN-13 : 0765641933
Rating : 4/5 (933 Downloads)
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Download or read book Virtual Social Identity and Consumer Behavior written by and published by M.E. Sharpe. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think