What Disruptive Thinking Is, and Why You Should Be Doing It
Author | : Luke Williams |
Publisher | : Pearson Education |
Total Pages | : 21 |
Release | : 2010-12-15 |
ISBN-10 | : 9780132694971 |
ISBN-13 | : 0132694972 |
Rating | : 4/5 (972 Downloads) |
Download or read book What Disruptive Thinking Is, and Why You Should Be Doing It written by Luke Williams and published by Pearson Education. This book was released on 2010-12-15 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats. Why incremental change is a recipe for disaster–and what your business must do instead. Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming.