What is Marketing?
| Author | : Alvin J. Silk |
| Publisher | : Harvard Business Press |
| Total Pages | : 222 |
| Release | : 2006 |
| ISBN-10 | : 9781422104606 |
| ISBN-13 | : 1422104605 |
| Rating | : 4/5 (605 Downloads) |
Book Synopsis What is Marketing? by : Alvin J. Silk
Download or read book What is Marketing? written by Alvin J. Silk and published by Harvard Business Press. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
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