Advanced Focus Group Research

Download or read book Advanced Focus Group Research written by Edward F. Fern and published by SAGE Publications. This book was released on 2001-06-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.