The Language Of Advertising

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The Language of Advertising

Author	: Angela Goddard
Publisher	: Psychology Press
Total Pages	: 150
Release	: 2002
ISBN-10	: 0415278031
ISBN-13	: 9780415278034
Rating	: 4/5 (034 Downloads)

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Book Synopsis The Language of Advertising by : Angela Goddard

Download or read book The Language of Advertising written by Angela Goddard and published by Psychology Press. This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

The Language of Advertising Related Books

Language: en
Pages: 150

The Language of Advertising

Authors: Angela Goddard

Categories: Business & Economics

Type: BOOK - Published: 2002 - Publisher: Psychology Press

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image

Language: en
Pages: 182

The Language of Advertising

Authors: Torben Vestergaard

Categories: Advertising

Type: BOOK - Published: 1985-01-01 - Publisher: Wiley-Blackwell

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Language: en
Pages: 170

Advertising Language

Authors: Keiko Tanaka

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2005-07-05 - Publisher: Routledge

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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain

Language: en
Pages: 118

The Language of Cosmetics Advertising

Authors: Helen Ringrow

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2016-09-28 - Publisher: Springer

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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents idea

Language: en
Pages: 280

The Language of Television Advertising

Authors: Michael L. Geis

Categories: Business & Economics

Type: BOOK - Published: 1982 - Publisher:

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